Analytics Infrastructure
Server-side tracking, conversion APIs, and analytics infrastructure for marketing teams.
I build and repair the tracking layer behind GA4, Meta CAPI, Google Ads, GoHighLevel, and your warehouse. The plumbing that survives iOS privacy updates, consent mode, and actually feeds your team clean numbers.
The problem
Your tracking layer is broken. You just don't know where yet.
Meta is showing you 40% fewer conversions than your CRM. Your GA4 numbers don't match your ad platforms or your ledger. Consent mode is either off or silently dropping half your traffic. Your GHL lead flow isn't firing CAPI and your lookalikes are going stale. Somebody built a GTM container two years ago and nobody can touch it.
That's the layer I work in.
Services
What I build
01 /
Server-Side Tracking and Conversion APIs
sGTM on Stape or self-hosted on AWS/GCP, Meta CAPI, Google Ads Enhanced Conversions and CAPI, TikTok and LinkedIn CAPI, offline conversion imports for lead-gen funnels. This is the highest-demand work and where most tracking budgets are broken.
02 /
Consent Management and Privacy Compliance
Consent Mode v2 across TrustArc, CookieYes, OneTrust, and Cookiebot. Audit and remediation for the common broken pattern where consent defaults fire after tags, or where the CMP blocks gtag entirely.
03 /
GA4 and GTM Architecture
Container audits, data layer design, event taxonomy, conversion mapping, and migration cleanup. Delivered as a written findings report first so you know what's wrong before any work starts.
04 /
GoHighLevel and Call Tracking
GHL setup and migration, CAPI and pixel routing through GHL, dynamic number insertion via CallTrackingMetrics, and lead attribution across web forms and phone. GHL agencies are a distinct buyer and this is its own track.
05 /
Analytics Engineering and BI
Warehouse pipelines on BigQuery and Redshift, Yellowfin, Looker Studio, and Power BI on top of first-party data rather than GA4 exports. Higher-dollar retainer work for teams that have outgrown standard reporting.
06 /
Data Pipeline and Warehouse Loading
Fivetran, Airbyte, and custom connector builds for loading ad platform data into BigQuery or Redshift. Source-of-truth schemas for spend, impressions, and conversion data your BI layer can trust.
Recent work
Problems solved, not just installed
Mortgage / Financial Services
Rebuilt attribution after a broken sGTM pipeline cost months of conversion data
A mortgage lender was running Google Ads on attribution data that stopped recording the moment they switched CRMs. The tag container had broken OAuth, zero events were hitting the Ads CAPI endpoint, and the team had been optimizing toward a dead signal for four months.
sGTM pipeline restored, Google Ads CAPI reconnected, historical gap documented for bid strategy reset.
Healthcare / Multi-location
Call tracking and GA4 attribution for a practice group with no visibility into phone leads
A multi-location healthcare group had GA4 tracking form fills but no signal on phone calls, which were 60% of actual patient inquiries. Ad campaigns were being evaluated on the wrong conversion type entirely.
CTM DNI integrated with GA4 and Google Ads, call source attribution visible for the first time, ROAS recalculated.
Agency / SaaS
Replaced a $2k/month attribution tool with owned infrastructure
A client was paying $2,000/month for a proprietary attribution platform that black-boxed their own conversion data. It couldn't be audited, the vendor had lock-in by design, and the GTM container was a mess of their tags.
Full migration to sGTM, GA4, and Meta CAPI. Same attribution capability, $24k/year saved, client owns the stack.
How it works
How an engagement runs
01 /
Audit
Full review of your containers, consent configuration, pixels, and data flow. You get a written report with prioritized findings before any implementation work starts.
02 /
Build
Fixed-scope implementation of the highest-ROI items first. Milestones and preview links as work progresses so your team can follow along.
03 /
Warranty
30 days of adjustments after launch, then handoff documentation or an optional retainer. No open-ended engagements.
Free GA4 audit
Find out what's broken before it costs more
Claim your free tracking audit — I'll review your setup and send back a written report of what's broken and how to fix it. No sales call required.
No pitch. Just findings. I respond within 24 hours on business days.
Includes:
- Conversion setup review
- Event quality check
- Consent mode audit
- Attribution gap analysis