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Field notes on tracking

What I find when I open up GA4, GTM, ad platform and CRM setups, and how to fix it. Written for the person who has to explain the numbers.

Featured Reporting

Funnel.io for Agencies: Simplify Your Reporting Stack and Eliminate Manual Data Work

If your team is still stitching together reports from a dozen different platforms, Funnel.io might be the last piece your reporting stack needs.

1 min read sources → one report
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dataLayer.push()
GA4 and GTM

What Is a GA4 Data Layer and Why Does Your Site Need One?

Most GA4 implementations only scratch the surface. A properly built data layer is the difference between guessing and knowing.

1 min read

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